Google Cloud and NatWest have joined forces to supercharge UK startup innovation with AI training, cloud credits, and a nationwide pitch competition worth £1 million.
In a bold move to supercharge the UK’s startup ecosystem, Google Cloud and NatWest Group have announced a strategic partnership to bring cutting-edge AI tools and training to British entrepreneurs.
The collaboration will directly support members of the NatWest Accelerator program, giving early-stage businesses access to:
Google Cloud credits to help build and scale AI applications
Hands-on AI workshops and events held across the UK
A £1 million startup pitch competition to fund standout innovation
The partnership represents a significant investment in AI-powered entrepreneurship, at a time when startups are racing to integrate generative AI, machine learning, and automation into their products and workflows.
“AI has the potential to transform how UK startups grow and compete globally,” said Jenny Mayhew, Head of NatWest Accelerator. “By working with Google, we’re equipping founders with the tools, mentorship, and capital to make that happen.”
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With over 1,500 entrepreneurs already enrolled in NatWest’s accelerator hubs, the new initiative is poised to bring AI education and resources to a wide swath of the UK’s tech talent. Events will be hosted in major cities including London, Manchester, Edinburgh, and Belfast, promoting regional inclusion and tech upskilling.
The scheme also aims to democratize access to AI — supporting diverse founders and small businesses who may lack the infrastructure to experiment with large models or cloud-native apps on their own.
At the heart of the partnership lies a new £1 million national pitch competition, open to startups solving real-world challenges using artificial intelligence. Finalists will receive:
Seed funding grants
Mentorship from Google AI experts
Access to NatWest business banking and growth tools
Applications will open in Q4 2025, with winners announced at a dedicated AI showcase event in early 2026.
The partnership arrives at a time when the UK is doubling down on AI innovation to remain globally competitive. Recent government-backed initiatives like the AI Safety Summit and new pro-AI policies have made Britain a strategic hub for ethical AI development.
By combining Google’s infrastructure and technical expertise with NatWest’s startup ecosystem and financial backing, this public-private collaboration is expected to be a blueprint for responsible AI-driven economic growth.
“We want to ensure AI innovation is accessible, inclusive, and impactful,” said Google Cloud UK Director Sarah Kline. “This partnership is about giving UK entrepreneurs the power to solve big problems—with AI at their fingertips.”
The Google-NatWest alliance is more than a funding boost—it's a statement of intent. As AI reshapes industries, empowering startups at the grassroots level could be the UK’s best shot at leading the next wave of global tech innovation.
Stay tuned with Cortex Hub for updates on the pitch competition, AI accelerator events, and the startups transforming Britain’s digital economy.
