How Bidriot Is Turning Attention Into a Contest

The internet has spent two decades teaching us how to capture attention. Bidriot is exploring what happens when that attention becomes something people can compete for.

By Benjamin Thomas Sep 8, 2026 13 min read

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Bidriot featured image showing two competitors facing off in a futuristic arena, with a live bidding interface and the headline “What If Attention Became a Competition?”

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